Road to CFR
The road to the Canadian Finals Rodeo is built long before the bright lights, packed grandstands, and championship moments.
In Road to Edmonton, a five-part video series presented by CFR and FarmingWatch, we follow the people, traditions, and way of life that shape Canada's rodeo community. From ranching roots and family heritage to the dedication required to compete at the highest level, each episode offers a behind-the-scenes look at the journey to CFR.
Episode 1 - Ranching Roots
Our first stop takes us to Big Valley, Alberta, where we meet saddle bronc rider Zeke Thurston and explore the ranching lifestyle that helped shape one of Canada's most successful rodeo athletes.
Watch Episode 1 and follow the journey as the road to Edmonton continues.
Episode 2 - Branding Day
Branding day is more than a ranching tradition. It's a testament to the hard work, teamwork, and community that keep the western way of life thriving.
In this episode of Road to CFR 2026, FarmingWatch joins Zeke as family, friends, and neighbours gather to work cattle, share responsibilities, and pass ranching knowledge to the next generation. From the early morning preparations to stories around the campfire at day's end, viewers get a firsthand look at the dedication, values, and community spirit that helped shape Zeke's journey to the Canadian Finals Rodeo.
Watch Episode 2 and experience a day where hard work and tradition go hand in hand.